Creating a Future Generation of Informed Investors
Squids-In teaches children the financial skills they need to secure their future while helping parents optimize their investments. Together, families build lasting financial literacy and confidence.
Our Mission
We believe every child deserves the financial skills and knowledge to secure their future. Our mission is to teach the next generation of informed investors through engaging, age-appropriate education while helping parents optimize their children's investment accounts.
Squids-In makes it easy for families to optimize Junior ISAs, Junior SIPPs, and other children's accounts while teaching the next generation about compound interest, investing, and financial literacy.
The Problem We're Solving
Billions in Suboptimal Accounts
Parents have billions locked in cash Junior ISAs earning just 2-3% when stocks & shares could potentially return 8%+ over time. Many families don't even know better options exist.
Financial Illiteracy
Most parents lack knowledge about Junior ISAs, Junior SIPPs, and tax relief benefits. Kids grow up disconnected from their investments, missing crucial learning opportunities.
Complex Investment Tracking
Tracking multiple accounts across different providers is difficult. Understanding if portfolios are optimized or if you're paying too much in fees is nearly impossible without specialized tools.
Lack of Engagement
Traditional investing apps and financial education are boring for kids. Without engagement, children miss out on understanding compound growth and building healthy money habits early.
Our Solution
Education + Optimization
We provide comprehensive educational content for parents (190+ lessons) covering Junior ISAs, Junior SIPPs, tax relief, and investment strategies. Our tools help you track, analyze, and optimize your children's portfolios across multiple accounts and providers.
Engaging Kids Through Gamification
Our kid-friendly portal includes the Time Machine (a compound growth visualizer), virtual investment games, achievements, and Squids rewards. Children age 10+ learn about money, investing, and compound interest in a fun, age-appropriate way.
Family Learning Platform
Parents and children learn together. While you optimize investments and understand tax benefits, your kids build financial literacy. Our platform grows with your family, making investing a shared journey of education and growth.
Why We Built Squids-In
We saw parents struggling to understand Junior ISAs and SIPPs, missing out on tax relief benefits, and keeping money in suboptimal cash accounts. At the same time, kids were growing up disconnected from their investments, missing the chance to learn about compound growth during their most formative years.
Squids-In bridges this gap. We make investment optimization accessible to parents while making financial education engaging for kids. Together, families can build real wealth and lasting financial literacy.