What Squids-In knows about you
Last updated: 10 November 2026
Hi! This page explains what Squids-In keeps about you, why we keep it, and what you can do about it. If anything here doesn't make sense, ask your parent or carer. They can ask us too.
Who we are
Squids-In is run by a company called Chalkstream Digital Ltd (company number 17438038), at 124 City Road, London EC1V 2NX. We look after the information on this page, and the law says we have to look after it properly.
What we keep
Things your parent told us when they set you up:
- your first name
- your date of birth, so we know your age
- the avatar you picked
Things that happen while you use Squids-In:
- which lessons you've done, and your quiz answers
- your streak, your Squids, your cards and your badges
- what you do in the Island Market and the other games
- money rewards from your parent, and whether you keep them as cash or invest them
- any requests you send your parent, such as asking to invest some of your money
- anything you send us with the Feedback button
If you use the app:
- a code that lets us send you reminders, such as “your streak ends tonight!”
- which screens you open and what kind of phone or tablet you use. It doesn't say who you are; it helps us find the bits that need fixing.
What we don't keep
- your PIN or password in a form anyone can read (not even us)
- your address, your school or photos of you
- anything from your parent's bank
Why we keep it
So that Squids-In works. Without it, we can't remember which lesson you're on, how many Squids you have, or how long your streak is. We also read feedback to make Squids-In better.
Who can see it
- Your parent or carer, who can see your progress and what you do in Squids-In.
- The Squids-In team at Chalkstream Digital, who look only when they need to, for example to fix something that's gone wrong or to read your feedback.
- AI tools that help us fix problems and read feedback. They work for us and can't use your information for anything else.
- Google, which stores everything for us on computers in London, and does some of its work for us in the USA. Google isn't allowed to use it for anything else.
Nobody else sees it. We never sell it, and there are no adverts in Squids-In.
How long we keep it
We keep it for as long as your family uses Squids-In. If your parent deletes your profile, or the whole family account, everything about you is deleted, and it can't be brought back.
Your rights
The law gives you rights over your information. You (or your parent) can ask us to:
- show you everything we keep about you
- fix anything that's wrong
- delete it
Just ask your parent to email hello@squidsin.co.uk, or email us yourself.
If you're ever worried about how we've handled your information, you can talk to the Information Commissioner's Office (the ICO), whose job is to check that companies follow the rules. Their website is ico.org.uk, and they have a helpline on 0303 123 1113.
Squids-In is run by Chalkstream Digital Ltd, registered with the ICO: ZC298217. Parents can read our full Privacy Policy.